We’re all connected – all the time. Everyone’s online and in this increasingly fast paced world, chances are pretty good you’re reading this on your phone or tablet right now. That’s why Broker/Founder of Luxury Estates International (LEI) Kamran Zand and his in-house team have developed a detailed and thorough online presence, using the power of the web to showcase the most luxurious listings world-wide.
The Top 5 components to a successful online marketing campaign in luxury real estate all require careful attention-to-detail and execution. By focusing on proven strategies and the latest technology, LEI continues to be a market leader in selling homes for the right price in the shortest amount of time possible.
1. #1 Google Ranked Website
Head over to Google and type in “luxury homes las vegas” and see what comes up first. LEI has the number one ranked website for keywords connected to the luxury real estate market in Las Vegas. That’s not because the company pays to be given preference, it’s because the company has an expert in-house marketing team that knows how to harness the power of the internet with proven SEO (search engine optimization) techniques while drawing increased attention for impressive figures on revenue, growth and client approval.
2. Online Listings & 3D Tours
LEI understands that showcasing a home for sale in 2017 is about more than just mailing brochures and hosting in-person tours. People often first learn about a property online, either through an email listing or by browsing a website. LEI maintains a site that’s fast, clean and easy to navigate. The listings are up-to-date with glorious eye-popping photos and descriptions crafted by an in-house copywriter. Online 3D tours are also available, allowing a potential buyer to take a virtual walk through the home before physically stepping foot on the property.
3. Custom Property Websites
A custom website devoted to a single home can also be created. It’s a powerful tool in shifting direct focus to a luxury property with every crucial element on full display. To further draw in prospective buyers, a video shoot can be commissioned with professional actors, and edited into a short online video as yet another resource to exhibit the style and appeal of a particular property.
4. Digital Publications
Every possible step is taken to make sure listings are seen by as many qualified potential buyers as possible. LEI publishes a seasonal publication that combines detailed listings with attractive content, carefully targeting its delivery to affluent members of the community. That adds up to a lot of readers, but even more eyes can be captured with the digital version of the magazine, where every page can be turned online with the click of a button. LEI’s website scores roughly 60,000 unique visits a month, creating an opportunity for the magazine to potentially reach more than 100,000 monthly readers between both print and digital versions.
5. Extended Reach
LEI also use the power of online marketing to reach prospective buyers throughout the United States and around the world. The company has teamed up with Caimeiju to reach Asian investors who might not always have access to Google and other search engines. In addition, LEI has a partnership with SportStar Relocation, a service that specializes in moving professional athletes across North America. As staff and players for the NHL (and perhaps eventually, NFL) plan to buy new homes in Vegas, LEI will be there every step of the way, offering education and resources for finding the perfect home. The process will most likely begin online, and LEI knows how to make it as simple, stress-free and seamless as possible.
Of course, one of the best ways to spread the word online is through social media. Connect with Luxury Estates International on Facebook today and stay up to date with the latest developments in the world of luxury real estate.